Communications Analysis: Real-Time

You’ve just reviewed the final results of your last pro-active media campaign to launch that new product or service. The numbers look pretty good: media impressions were in the millions; coverage was evenly split between broadcast and print; and a leading national paper ran three stories on the launch-pretty impressive. But could it have been better?

Analyze this
Analyzing issues or campaigns is the first big step in truly understanding any communications success or failure. With busy schedules and/or tight client budgets, more often than not, media analysis isn’t always carried out. A big investment is being made on gathering the media content, but not on measuring and analyzing the trends, successes, and areas for improvement. Stories are often filed away immediately or distributed to a limited group, never to be looked at again or analyzed at all.

If you’re already conducting ongoing media analysis half the battle is won. But if not, you can bet your client or director will demand it soon. New analysis technologies combined with increased expectations to determine communications ROI (Return on Investment) are making analysis a must, not a should.

Once you’ve determined the need or importance of analysis, what’s next? This is where the confusion can set in. As can be expected, everyone has their own definition of how media content should be analyzed based on their own experiences. And usually the issue of PR standards and formulas arise…and that is when things often can come to a stand-still.

But before you get into how you are going to analyze, you must first determine what you’re interested in analyzing. Here are a few considerations:

Track success in key publications and mediums based on demographic suitability
Evaluate key message penetration in media stories
Track quality – not just quantity – of coverage
Determine success vs. competitors
Success of spokesperson pick-up
Determine campaign ROI
Measure advertising equivalency (if you must!)
Monitor regional penetration comparisons
Tabulate media impressions/audience numbers
Compare key issues and/or product penetration
Resulting editorial or other media commentary/letters to the editor

There are endless ways of analyzing and cross-referencing the information. But you should note that you can accomplish all of the above considerations without getting into confusing PR multipliers or complex formulas. The key is to determine what you’re interested in evaluating and create benchmarks for future comparisons. And if you still want to add in PR multipliers you can, as long as you consistently keep to the same formula. So whether you’re multiplying by a factor of 3, 5, or 10, the coverage is always being evaluated in a consistent fashion and can therefore be viewed as an unbiased and accurate portrayal.

Go Electronic, Go Real-Time
Reviewing the success of a new product launch, the impact of a crisis on your organization, or a monthly comparison after-the-fact can provide valuable insight for future planning. But imagine the change you could make if you have real-time data available to you at your fingertips in an instant. Using real-time data you could monitor:

What regions are having the most success and which need attention
Misinformation being published so you can correct it
Which publications need another follow-up call
Which issues are getting the most attention
The quality and tone of the coverage
The impact on your organization
What tactics are working and which aren’t
How you can piggy-back on recent media trends or competitors’ tactics or success

The benefits of real-time analysis are endless and important. Knowing that you can have a timely affect on the final outcome of a new product launch is empowering and helps speak to the real power of PR.

A combination of real-time analysis and benchmarking will provide you with the tools to improve the results of a campaign mid-stream and properly analyze its success using a predetermined set of objectives and consistent criteria. So make 2005 the year you start benchmarking your analysis-an opportunity to learn more about the impact your communications strategies are having will pay dividends for years to come.

Getting Word of Mouth Started: New Book PR Method

Authors and business people often go to extremes to publicize their book or product launch. Sometimes, the most successful method can appear in front of them. Take for example, book publicity. It is the one of the toughest cases to crack. Each year, at least 50,000 authors are published in the United States. Tens of thousands of authors publish electronic books. Most fail to get noticed. Very few achieve any of their goals as authors – to build up readership.

Here’s a way to get the word out and polish off your book before it hits the stores: sampling. Major corporations utilize focus groups, pollsters and other marketing experts to build up their brand name. This is similar to planting seeds to get a garden or orchard to grow. The more seeds you plant, the better your chances to grow vegetables or apple trees. As an author, you can use sampling or “seeding,” to build up awareness of your book. During the publishing process, we discovered a clever way to attract readers, and at the same time, we can upgrade our book.

Having been through the publishing process for many decades, we experimented with what every author secretly fears: a peer review. But, we did it with a twist. Instead of waiting until the book is published to read the reviews, we posted the book on our website to accept all criticism in advance. We called this a “Public and Peer Review” of our book, entitled “Investing in the Great Uranium Bull Market: A Practical Investor’s Guide to Uranium Stocks.”

Before posting the first eight chapters of the electronic version of this book, we notified subscribers, several days earlier, that the book would be available on June 18th at 11:59 P.M for Open Review. In the email notification, we included a reminder to “tell a friend” about the book’s pre-publication.

By the time this book was ready to be electronically published, our large number of subscribers had jumped by nearly 10 percent! In less than one week, we had gained more new subscribers than we had in the previous few months. Our Alexa rating, for the week had also jumped ahead of nearly 1 million other websites. The one-week draw from the email notification had also increased the 3-month average by 267 percent!

This marketing opportunity provided us with greater readership. It might now offer us a broader range of opinions, helping us improve the book. Hopefully, there will be those annoying copy editor types, who will help point out grammar, spelling and punctuation errors. Previous tests, similar to this, have also drawn experts from the industry we have written about. This adds more texture to our research, and ultimately creates a better product for our readers.

Stay tuned for our next publicity surprise, after we review the success of our public and peer review. The key is to plan out a series of teasers to keep drawing visitors to your website and intelligently persuade them that your book is something they absolutely have to read.

Phentermine 37.5 mg – Slimming Capsules Evaluated

Apettite supressant 37.5 milligram, the world-class fat-minimizing drug may be the prime most drug treatments utilized by being overweight individuals in U . s .. This medication makes it possible to in lessening weight simply speaking time period. It becomes an appetite suppressant and is ideal using a appropriate diet program and regular workout routines. An assessment Phentermine 37.5 mg from is as follows.
Method of Treatment
This medicine is usually to be consumed around 30 minutes prior to foods to prevent wooziness and cannot be taken in late evening. Stick to the amounts effectively.
Measures
Before beginning the measure of Apettite supressant 37.5 milligram from speak to your doctor and tell him relating to your medical history as well as the allergy symptoms you’ve got. In case you are affected person of blood pressure and diabetes sufferers do not start Apettite supressants 37.5 milligrams until the doctor allows. Women that are pregnant along with the youngsters are not suggested with this particular remedies. Stay away from booze and prolonged generating during this period. For anyone who is using other bodyweight decreasing treatments, quit these treatments entirely.
Helping Components
Please note that Apettite supressant 37.5 mg isn’t a substitute for diet regime. The drug is best suited when used in combination with appropriate diet and regular workout routines. This program your own personal use and don’t allow someone to express your remedies.
Side Effects
The different negative effects of Apettite supressants 37.5 milligram are sleeping disorders, nausea, irritability and irregularity. These side effects are for a while and over time they decrease steadily. Just in case these unwanted side effects remains for longer duration please seek advice from the physician.
Apettite supressant 37.5 mg Details
Apettite supressants 37.5 milligram is simple in dealing with as well as in employing. Within the inland northwest unwanted effects for specific interval and gradually diminishes because medicines are used to your body.
This medicine is especially utilized by the unhealthy weight people who may have thirty percent more weight than common bodyweight. People of Diabetes mellitus and blood pressure levels are able to use this remedies soon after contacting the physician. The sufferers can reduce fifteen to twenty pct with their genuine bodyweight in 4 months if proper diet program and training is used.
Dosages
Comply with correct amounts as given by the medical doctor. If you happen to miss a dose in between tend not to double your serving the very next time it might lead you to dangerous situation. Your physician normally recommends an individual tablet per dosage. About three dosages are to be used everyday.
Safe-keeping
Health care will be taken to retailer this medication. Bare this remedies out from the achieve of kids. Sustain it from the sunlight and wetness.
Working of Apettite supressants 37.5 mg
This drug improves the amount of serotonin and hindrances the hunger alerts from achieving towards the brain. This technique will help the unhealthy weight patient to steer clear of foodstuff for quite some time and as a result the meal ingestion is governed.
Supply
The Phentermine 37.5 milligrams substance is available as pills and capsules. In case there is pills, they are available in 37.5 milligrams and 15mg packets. In case there is pills, the provision is 30 milligrams.
Generally, there are two coloration supplements accessible orange and yellowish. A few of these pills could be crushed and combined with foods. Apettite supressant 37.5 milligrams is available in all leading health-related shop. Like be bought via World wide web solutions.
Diet regime and Workout routines
Both these components participate in part in cutting fat. Diet regime needs to be strictly followed. Free of fat and slimy foods should be definitely avoided. Fresh fruits, greens and whole fiber products must be a part of your daily meals. You ought to keep away from booze and using tobacco.
Accomplish everyday routines regularly. Start off exercising every day for fifteen minutes and expand this timing as you move forward. It will help in burning up out extra calories and fats consequently it helps in lessening extra weight. Do not accomplish rigorous work out which will make you worn out. Stick to the straightforward exercises in the beginning and progressively raise the speed.

Selecting A Family Travel Destination: No Need To Forgo Hip Or Charm

Small hotels are adapting to family needs, and becoming an attractive alternative to resorts and large hotel chains.

Out of guilt or a need to maximize the amount of time we spend with our children, we have convinced ourselves for years that a family vacation requires sacrificing the interests of the parents to satisfy the needs of the kids. Thus whether traveling half way around the world or driving a mere two hours from home many of us are heading to the same location: a child-friendly resort.

This need not to be the rule. Many independent hotels and lodges have discovered how to make an adult environment work for kids and may be more child welcoming than those that bill themselves as child-friendly.

Not surprisingly, smaller hotels, inns and lodges – many of them luxurious – are leading the pack. The atmosphere is cozy and the service, more personalized. In addition, your family will probably get more exposure to the local culture – not to mention cuisine – in a smaller hotel than is possible in a big international resort.

Children profit the most. Many cultures embrace kids. Thus a large part of the experience in countries such as Argentina and Turkey is the interaction with the locals. Exploring other cultures provides children with a unique education; it broadens their horizon and helps them to learn more about life.

Things to keep in mind

• Some smaller hotels may not offer round-the-clock service or traditional in-room services, such as minibar, tv and video games but are likely to be more spontaneous, warm your baby’s bottle with a smile or offer your child a dish that is not on the menu.

• Children’s meals may mean that kids are not allowed in the dinning room. Aside from providing parents with a reprieve, kids-only meals usually offer food they like and give them a chance to make new friends.

• No kids clubs. Relax. While it may take a day or two and a bit parental encouragement, kids will rediscover how easy it is to make friends and create fun, on their own.

• If the environment is relaxed, children will be relaxed as well.

• In a smaller hotel, you are likely to feel comfortable allowing your kids to explore on their own.

Rules of thumb

• Review the hotel’s website. Find out if it belongs to a local or an international association. Is it recommended by your travel agent or a leading tour operator? Has it been rated?

• If the website does not mention children, they may not be welcome. A telephone call or email will avoid unwanted surprises.

Hitting the Links in VenturaCountyWest

Look over five open fairways with marvelous sea and mountain sees in the urban areas of VenturaCountyWest- – Camarillo, Oxnard and Ventura. All are around a hour’s drive north from Los Angeles, yet feel a million miles away, particularly when combined with nearby bars and eatery offerings.

Ventura

Get into town ahead of schedule for a healthy breakfast at Pete’s Breakfast House Restaurant, known for its buttermilk flapjacks and natively constructed strawberry stick. Take in a morning round of golf at Olivas Links, a 18-gap title golf office planned by Forrest Richardson. Voted the “Best Municipal Golf Course in the Nation” throughout the previous three years by Golf Week, this 6,818-yard course includes a moving connections style format characterized via shoreline grasses and normal living space. You could pick, be that as it may, to play at the connecting course, Buenaventura. At a little more than 6,000 yards to a standard of 70, it stresses course administration and is a shot producer’s enjoyment. With exemplary 1930s-time shapes and outlines, the course is a stage back in time. It will be a hard decision to make.

For lunch, unwind at the Aqua Beachfront Bar. Situated in the Crowne Plaza Hotel, and as the name infers, it’s spot on the shoreline. The evening is yours to catch some sun on the sand or possibly lease a bicycle for a ride along the shoreline bicycle way. At night, go to the Greek at the Harbor for the finest Mediterranean sustenance. At that point, get a standup routine at the Ventura Harbor Comedy Club.

Oxnard

Another early day starts with breakfast at Mrs. Olson’s Coffee Hut, about a square from the shoreline in Oxnard, then to one of two lovely courses at River Ridge. The Vineyard offers heavenly sea all encompassing perspectives while Victoria Lakes brags lovely water highlights, bowed/poa grass greens and Greg Norman crossover Bermuda tees and fairways.

E-Commerce Business – Proceed With Caution

There is an epidemic in the United States. An epidemic that is so overlooked, if gone unchecked any longer, could cripple the economic strata of the U.S. An epidemic that could be responsible for the genocide of millions of businesses. Curious what it is? I am referring to the gross mismanagement of e-commerce businesses. Okay, perhaps the phrases “cripple the economic strata” and “genocide of millions of businesses” was stretching a bit too far, however, it is a fact that the bulk of e-commerce businesses are not built on an infrastructure that embodies stability. I am referring to a lack of customer service support in the umbrella of businesses designating themselves “e-commerce” or “virtual businesses”.

It is true that the lure of starting the e-commerce business is powerful. An endeavor as such usually requires little or no capital investment, a credit card processing account, and rudimentary knowledge of HTML coding. These three elements compose the basic formula for starting an e-commerce business. There is a marked difference in the formula for starting a business and the formula for maintaining a business. To expound on the latter, what truly makes a business thrive is proper customer relationship management and immediate telephone / live voice account support. This is the key component that is missing from most on-line or “virtual” businesses.

Take, for instance, the internet based company Netflix. If you are unfamiliar with the company, they are a relatively young e-commerce business specializing in mail order DVD rental. The minds behind the ingenious idea that is the basis of Netflix failed to create telephone support for their product. There is no doubt this decision was a calculated one as they most likely weighed the cost of maintaining an in-house call center vs. integrating purely e-mail based support. Without looking at the numbers side of the argument, imagine the frustrated consumer having problems with their order and having to rely on a 24 hour lagged e-mail response system to rectify their account issues. Based on this plausible conjecture, I believe lack of live operator support will be the ruin of the Netflix organization and the downfall of all e-commerce businesses that follow the same train of thought. What these businesses do not realize is that it is possible and extremely cost effective to outsource your call center needs to an established advanced call center facility. This solution has a two fold benefit. It serves to establish a solid foundation of customer relationship management and opens businesses up to benefit from word of mouth advertising.

I believe even a small internet business can greatly benefit from utilizing a call center to manage their customer service or sales calls. The initial investment is usually zero (excluding research time to find the appropriate facility) and most call centers charge on a per call basis (meaning you only get charged for the calls they actually receive). If looking at business from the customer’s perspective as opposed to looking at it from an initial profit standpoint, it behooves all e-commerce businesses to initially setup a live call center to manage all of their calls. If the infrastructure is not initially setup correctly, your business may fail before it has even begun.